Disadvantages Apple

Undoubtedly,Apple is the most expensive corporation in the world. But its way to success was very difficult. Leadership and main shareholders of company have done many mistakes but in a result they have brought big bill.
For example Lisa.



This technology toy was named in honour of Steave Jobs’ daughter . this project was ran on in 1983 , it was the innovation product for that time – graphic interface and mouse. But it cost 10 000 dollars and company buried thousand unsold computer in the dump in Utah state.


Macintosh Portable



If you can carry it, it does not mean that you should do it.  Macintosh Portable laptop  was created in 1989 and weighed  7 kg and cost $6500. But through 3 years company corrected this mistake and developed PowerBook , which gave new standards of  appearance for laptops.


Apple TV



This technological device promised to combine web-video and television, but only 2 from 6 influential companies agreed to collaborate., its limited accessible content. Also device did not have possibility to recode and sold 250 000 pieces Steave Jobs brought it to hobby.

Quicktake



In 1994 Apple ran on first digital camera. It cost $750,and saved only 8 photos with addressability of 0.3 megapixels  and was compatible with Mac computers only.  It is total failure. 

Pippin



In 1995 company tried to force in to game console market and ran on pippin attachment. It was first attempt to unite console with internet connection. But modems of that time sent one message for 10 minutes, it was not speech about joint game. According that pippin cost expensive in three time, success was not possible. 

Rokr


Phone was run on compatible with Motorola.  Apple connected iTunes service , but users were not satisfied , because phone could have only 100 songs.  It was the first step to calling iPod.

Macintosh TV



Actually computer, which worked like tv-set, had advantages. Connecting monitor and TV-set in one device , you could economize space in the home. But for the sake of comfort, functionality was sacrificed. Macintosh TV was weaker than computer but it cost $2000. 10 000 pieces were created.


Newton



Long before iPhone , company has ran on handheld Newton. Its geometry were 20x12 cm , only people with big hands could use it. Also devices had awful system of text recognition and cost $1200. When Palm Pilot was ran on in 1996, Newton went for ever. 

Power Mac G4 Cube



Magazines characterized this computer with virtual CD download  like chic element of design. but users were not satisfied  and did not want to overpay $200 comparison with ordinary Power Mac G4. One year later Apple announced about taking off  from production this beautiful, but unpopular aggregate.

Taligent



It is OS that was named by combining of 2 words “talent” and “ intelligence”. Project, which started in 1980 like futuristic platform for computers of future, died in 1995, even not to see world.

Steave Job’s Dismissal 


In 1955, Apple dismissal Steave Job. Despite he created company and one year earlier presented first Mac, which expected great success. But business were not good in young specialist. Staeve jobed  last collaborator of Pepsi-Cola Jon Skally and he was general director and could not agree with constant chaos.  As a result , they were dismissed. 12 years latet Job returned in company like consultant and after some month he was at the wheel. He said that products were shit and this phrase helped him to take back glorious for Apple.